Who We Are

Anthony P. Fichera

APF.Archway is a seasoned team with expertise and resources in both the United States, China, Europe and specializing in the South American Estate Coffee Business as well as a combined experience in sourcing, purchasing, legal, and private label branding products from across the globe for more than 25 years. Our team is focused on consulting, sourcing and creating brands for sales and growth on all  channels, retail, wholesale, ecommerce as well as small and mid-size roasters and coffee businesses.

My name is Anthony Fichera and I head up the U.S. team as a seasoned buyer with purchasing experience all over the world including the U.S., Europe, South America, Middle East, Latin America  and China. As ecommerce, retail and wholesale brand building and private label consultants we  have generated in excess of $100 million over that past 10 years.  We are focused on developing high quality sources for the ultimate consumable, coffee and have direct grower relationships sourcing fine Single Origin Specialty Coffees from Colombia as well as other parts of the world.

Fei Hu

Fei Hu, a partner at APF.Archway who heads up the China, European and South America division and teams, is a U.S. educated attorney living in China. Hu specializes in IP law and has been an integral part of the development of the APF.Archway team’s sourcing strategy, but more importantly, has helped to navigate the intellectual property area with knowledge and proficiency. Hu has proven that when it comes to private label branding, having the best legal resources is critical.

Over the years my team has been able to really develop and hone the best processes and strategies for sourcing internationally and our business model has a proven success rate. Our relationships and understanding of the international business world, navigation of the area of intellectual property and private label branding is an invaluable asset to our clients.

APF.Archway’s objective as a team is to provide coffee merchants and private label brand developers with a clear path toward becoming independent, as well as acquire the resources to move away from unreliable sourcing resulting in unpredictable and inconsistent product and results. Having control and stability with dramatically less competition and developing brands for our clients that ultimately become the foundation of a growing, profitable business is what we strive to do.

We are the team you can learn and grow with and we are excited to assist your company on this rewarding journey!

Anthony P. Fichera