The Big Picture
Regardless of what stage you are at as an ecommerce merchant, Amazon, other ecommerce avenues, private label brand creator, wholesaler, distributor or retail store, you believe in the concepts and sales channels. Taking your product based business to a level that promotes growth, profit and stability is a challenge we all face.
Ecommerce Merchants that want profitable growth need to make decisions on how, what and where goods will be sourced. The domestic market is great, no doubt about it, in fact some of us have had great success from domestic suppliers and companies whose products sell, and are purchased at a cost level that allow us to compete. Although as much as I would like to say continued growth and profitability using only this method, and other domestic directions, is sustainable, it is not the only approach that I recommend. Many merchants learn fairly early on that chasing domestic goods from less than cooperative domestic brand suppliers and are not the only directions necessary to reach a higher level of success. Creating and marketing your own private branded goods is a directions that establishes a foundation.
If you are relying on purchasing a range of existing domestic products and brands from manufacturers and distributors on a predictable and consistent basis, it will become the primary focus and challenge to your ecommerce business. The fact is that using these methods may not be the most effective way to supply your business with the level of profitable products needed.
Without goods to sell, and sell at a profit, the business won’t thrive and there is no potential for growth and stability. For this reason, many begin their ecommerce sales businesses with a flourish of activity, excitement and hope but often find themselves hitting a wall, struggling to find reliable sources of products that sell at an acceptable velocity and produce profits.
This constant need to fill the pipeline with products necessitates the exploration of new sourcing methods and reliable ways to buy products. Not just any products, but products that are yours, products that you source, brand, sell and can control. If you are working to have a successful, profitable long-term sustainable ecommerce business, it is essential to have product sources to maintain a consistent flow of products.
When we assess the big picture we include brand building as a foundation, products you source, import from viable international source countries and establish private label brands. You research products, confirm there are no legal IP/intellectual property issues, purchase market test samples, import and private label brand them for sale on Amazon or other online channels. If done correctly, systematically and with good research, you will dramatically increase the potential to shape what can become a successful ecommerce merchant business that you have real control over.
Our experience has proven that you can learn the processes and execute the steps to implement a sourcing, importing and branding strategy. Using the right approach and informational tools, you will open the door to options that will set you are apart and put you ahead of the millions of other sellers.