“To whom it may concern,

I have had the pleasure of working with Tony Fichera for about 3 years now. He approached me with idea for a new business to become an e-commerce seller.  Since I had never been in the e-commerce business I was a bit hesitant but Tony took the time to explain the opportunity in detail and showed me the kind of guy he was. ( Trustworthy ).

I am an entrepreneur and decided to take a gamble and see how this project would pay off so we decided to go for it. He started me with the basics, local sourcing of products than domestic and slowly helped me build my company over the last 3 years. 

The part I found most valuable was his ability to source products internationally and help me build our own brand. 

It can be very challenging to build a brand an honestly intimidating to do international business if you haven’t before but Tony showed me the way.

Since I have been in e-commerce the last 5 years the biggest challenge I see others having is the ability to source new products domestically or internationally. 

This is his strength. However, sourcing is only the first part.

  • How do you get the stuff here from China?
  • How do you know who can trust when sending money half way around the world?
  • How do you know the products are going to be the same as you ordered? 
  • What if you order from multiple factories?
  • How do I deal with customs and FDA clearance and the complications that we sometimes face?
  • And 100 other issues that come with sourcing from China?

Luckily Tony and his partner Fei (located in Shenzhen) have a real system down for this and are both honest and ethical people. 

If you’re going into or are already in e-commerce and want to grow your business to the next level… these are the guys you want on your team. 

It is very easy for me to give them a 5 star reference in the e-commerce arena and I hope to continue my work with them for years to come.”

Ziad S. Kassab

Danny’s World Wide Wholesale – President/ Owner
Ziad S. Kassab
1701 Northfield Dr.
Rochester Hills, MI 48309


Testimonial for Tony:

“I want to take this opportunity to provide a glowing testimonial for Tony Fichera and APF Archway because as a client, I am extremely grateful for the outstanding guidance and service they provide far above and beyond anything that could be expected.

I met Tony when he presented at the SCOE Conference in Seattle in August 2015. His presentation about importing and creating private label products to sell on Amazon was riveting and eye-opening. I immediately signed my company up to use his import consulting services.

Tony and his team at APF Archway are a full service, top-notch organization with years of knowledge and understanding of branding, private label, and import matters and particularly how all of this applies to selling as a third party on Amazon.

Tony consults with the mind and heart of a teacher. His philosophy is to provide education, guidance, and support while encouraging and teaching his clients how to fend for themselves in the importing arena in the long-run. There is a lot to learn and experience in importing. Tony and his team are there to help their clients every step of the way.  They are strategic-minded and detail-oriented in all of their guidance. Yet, they are flexible enough to be as hands on or off as their clients choose. They are available and accessible, which is key particularly in the early stages of importing and brand development.

In April 2015, I attended the Hong Kong Trade and Development Center (HKTDC) Homeware Trade Show in Hong Kong with a group of APF Archway clients. Tony guided us through the process of travel arrangements and tradeshow preparation before the trip. He provided product and manufacturer research advice before, during, and after the trip. Throughout the tradeshow trip, Tony was extremely helpful and interactive with all of his clients equally. He provided us with the opportunity to network with each other. He provided individual attention with thorough walk-through with each client during this tradeshow. This gave us the opportunity to work on our product lines with full confidentiality and to benefit first hand from witnessing Tony interacting with tradeshow exhibitors. I learned how to present myself and my company; what questions to ask; how to build rapport, etc. This type of one-on-one attention in real time at tradeshows with actual manufacturers and trading companies is an invaluable experience and resource upon which to draw.

APF Archway makes available all of their resources to their clients including patent research, sourcing, shipping logistics, and more. They cover whatever is necessary to help their clients to succeed. Most importantly, Tony really cares about the well-being of his clients and the best interests of client companies. That is obvious in every interaction with Tony via email, Skype, and in person. His follow-through and personal devotion are impeccable. I cannot imagine, a better, more thorough, or more reliable way to go through the process of brand creation and importing.”

Cara Goodman




Tony Fichera was recommended as an expert on selling products on Amazon, and we engaged his services as a consultant for our product line in September 2104.

He patiently guided us through the rather tortuous process of setting up an Amazon Seller account. And since then he has managed the overall strategy for optimizing our Amazon sales.

Now, thanks largely to Tony, we are selling over $50,000 per month on Amazon.


John Odam
Beardsley and Company


858 847 5044